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Customer Experience and Customer Engagement: Knowing the Difference Is Crucial to Lasting Customer Relationships
Customer experience (CX) and customer engagement (CE) are not the same thing.   Unfortunately, businesses often view the two terms interchangeably, failing to acknowledge that there is a critical distinction. This difference is essential to understanding how an organization successfully interacts with its customers to build stronger relationships.   Organizations that feel they are covering all their […]
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Digital-First Banking Trends and the Change in Consumer Behavior a Year After the Pandemic
Bill Clark, CEO of Engageware joined credit union expert Robert McGarvey on the CU 2.0 Podcast to discuss the latest digital banking trends. Engageware recently released its  Digital-First Banking Trends Report. The report examines usage trends related to digital self-service and appointments as financial institutions navigated the challenges of the pandemic from March 2020 through March 2021. Listen here. […]
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The Emergence of Human Interfaces for Fintech Software
Humanizing Fintech – Fintech Goes Human Humanizing Fintech Interfaces.  Software is becoming more human-like and easier to use.  Financial institutions are driving customer happiness by humanized banking software with the use of knowledge and conversational banking human interfaces.  From Employees to Members/Customers.  Today both employees and members/customers of financial institutions are using software that’s hard to use. The best designs still lead to confusion and clutter. While design has improved over time, software is still mostly hard to […]
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