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Finding the Right Mix: Blending the Physical & Digital for an Optimal In-Branch Experience
The change? A shift in focus, from buying products to building relationships. The way people buy has changed. Today’s consumers want customization, not generalization. The challenge? Matching the convenience of the on-demand economy, where consumers have instant access to infinite options, while providing the personalized connections and experience that brick and mortar locations offer. The solution? […]
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New B2C buyer experience data says in-person appointments are key to successful customer engagement
Yesterday Engageware released data from our survey on the state of the B2C buying experience, and respondents made it overwhelmingly clear that B2B brands should consider appointment scheduling to deliver the personalized buying experiences preferred by today’s consumers. The Engageware-sponsored survey, “What Buyers Want: The State of the B2C Buyer Experience,” complements our recent data […]
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Credit Unions Prove Bigger Isn’t Always Better for Personalizing Customer Engagement
Credit unions continue to win over consumers by positioning themselves as community-oriented institutions that provide a wide range of financial services. This success stems from credit unions’ early recognition of today’s on-demand consumers’ heightened expectations and their insistence on a better customer engagement paradigm. Through personalized services and a member-owned financial model, credit unions create […]
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State of Banking: Consumers Visit Their Branch at Least Once per Quarter
Engageware recently conducted a survey of 1,052 consumers, asking in-depth questions regarding their perceptions and behaviors around customer experience and banking. Engageware also surveyed 100 senior-level bank executives about their plans around customer experience, products and services, and branch transformation. The following are some highlights from both surveys: Banks still have opportunities to provide a […]
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