Acquiring new clients is the primary way asset management firms grow. But there are other ways to generate new relationships, grow existing client relationships, and feed profitability simply by increasing your operational efficiencies and removing barriers to growth.
One of these ways is to make automated, omnichannel appointment scheduling available to support your asset management wholesaling efforts.
According to McKinsey & Company, “asset managers are more likely to build resiliency and meet today’s challenges if they pursue new efficiencies in maintenance spending…the most promising technologies involve AI and automation.”
When core administrative and client-facing processes get bogged down or inefficient, it can be a major bottleneck for Asset Management teams. Your team could miss important opportunities as advisors who encounter friction look elsewhere for their needs.
Let’s explore how automated appointment scheduling can drive your operational efficiency, enhance customer experience, and ultimately increase your Assets Under Management (AUM).
What is Omnichannel Appointment Scheduling?
Appointment scheduling is a process that allows your prospects and partners to manage bookings and appointments effectively.
In many firms, this process is still largely manual, conducted via email or phone. Manual appointment scheduling can be cumbersome and frustrating — especially when coordinating for a wholesaler who wants to maximize meetings during a business trip or is juggling a busy week.
By leveraging omnichannel appointment scheduling, teams can automate that entire process. Prospects and partners can book and re-book their own meetings — reducing administrative overhead and creating a more streamlined and effective scheduling process.
How Appointment Scheduling Drives Operational Efficiency
An appointment scheduling platform acts as a virtual assistant with endless patience, reducing the administrative load on actual support staff and freeing up their time for more value-added tasks. By ensuring optimal utilization of your team’s time, you’ll end up with overall higher sales productivity.
In asset management, operational efficiency can also be increased simply by providing superior customer experience. When advisors manage their own schedules it greatly reduces friction, and automated prompts, reminders, and easy rescheduling options help to reduce no-shows— boosting pipeline and retention.
In addition, this approach enables friction-free scheduling of follow-up or ad-hoc meetings, improving the advisor’s overall experience and contributing to more satisfied advisors who are likely to grow their relationship with your firm.
Appointment scheduling also creates an invaluable data source for optimizing and measuring your team and partner’s success. You can track your digital campaigns and sales meeting activity — gaining insights into advisor performance and making better data-driven decisions and adjustments.
Six Benefits of Omnichannel Appointment Scheduling for Asset Management
By using omnichannel appointment scheduling, advisors can schedule meetings with your wholesalers at their most convenient time and place.
Here are six benefits asset management firms can expect from an omnichannel appointment scheduling solution:
- CRM Integration: Built-in CRM integration allows firms to book meetings directly within platforms like Salesforce, streamlining the scheduling process and enhancing data capture and analysis.
- Out-of-the-box Configurability: With this feature, firms can rapidly deploy the scheduling system, customizing it to suit their unique needs without the need for extensive programming resources.
- Enterprise-approved Security: Robust security protocols are essential to protect critical data. A cloud-hosted platform, like Engageware, adheres to stringent security standards, ensuring the safety of your data.
- Omnichannel Scheduling: Enable customers to book appointments 24/7 across multiple channels, providing a consistent, intuitive self-service digital experience that routes advisors to the right wholesaler every time.
- Privacy/Accessibility Compliance: Compliance with privacy and accessibility standards like EU Privacy Shield, GDPR, and WCAG will help ensure customer data protection and universal accessibility.
- Analytics and Insights: Access to actionable analytics allows firms to measure and improve wholesaler productivity and the number of high-value meetings set, providing invaluable insights for strategic decision-making.
Appointment scheduling is often an overlooked process in asset management, but it holds significant potential for driving operational efficiency. Engageware’s Appointment Scheduling solution addresses the challenge by automating the process, reducing administrative workload, and ultimately driving growth in AUM.
Read more about how Engageware helps asset management firms increase operational efficiencies in our white paper: 5 Ways Asset Management Companies Can Use Appointment Scheduling to Drive Productivity.
By integrating Engageware Omnichannel Appointment Scheduling into your operations, your asset management firm can reap these benefits, effectively turning an administrative process into a strategic engine for growth and success.
Schedule a meeting with us, today to learn how.
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