A recent article by AdAge points out that the hottest big retailer among Millennials is Walmart. The article cites Walmart’s focus on online and mobile search to be the driver for its partnership with popular Millennial brands, such as Tommee Tippee baby bottles.
Walmart’s smart approach to search aligns with Engageware’s consumer retail survey results, which are discussed in the white paper, “Demographics Drive Different Shopping Habits.”
According to the white paper, various demographics have different shopping habits and retailers must keep Millennials in mind as this tech savvy age group will soon overtake Baby Boomers as the largest population in the U.S. Some data points from the white paper are:
- More than 92% of 25-34 year olds plan to shop in stores at least as often in 2015 as they did in 2014
- Millennials expect more knowledge from sales associates: 74% want to know the best value, 69% want to know the highest quality, and 62% want to know which product are most reliable
- Millennials like individual attention. For example, the Engageware survey reveals that 25-34 year olds are more likely (59%) to schedule appointments online than to visit a store
Smart retailers will take note of this digitally-raised demographic and convert their online and mobile activity into actual sales.
The topic of Millennials will be discussed at the Future Stores conference taking place June 23rd-25th in Seattle where you can find Engageware at Booth 8. You may Click-To-Schedule an appointment with Sales Executives Mike Roberts and Andrew Ryding at the conference.
Photo credit: FastCompany.com