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Millennials, those between the ages of 20 and 35, are fast becoming the most prominent and desirable demographic group for retailers and other businesses. As millennials mature, they are gaining more buying power and entering the stage of their lives where big-ticket items—including home mortgages and financial planning for retirement—are increasingly important to them. This infographic identifies some of the key trends of millennial consumers, including how they like to interact with the businesses from which they buy goods and services.

why millennials want personalized service

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