Everyone has had that experience in a retail store when you feel like you know more than the person trying to sell you something. Customer experience isn’t a game you can play by chance. Guaranteeing a knowledgeable associate is available when your customer needs help is the best way to create an amazing customer experience and increase your sales.
With so much information at their fingertips, you’d think shoppers would know exactly what they wanted before stepping foot in a store. But when we surveyed 1,000 consumers, at least half of them go shopping before they’ve made up their minds.