Insights on Retail Customer Personalization from Our Recent Webinar
I recently hosted the webinar “Trends in Retail and the Personalized Experience,” during which I discussed research on the latest trends in retail with expert panelists Scott Duby, director of Global Consumer Industry for IBM, and Kim Garretson, principal of Realizing Innovation and BrainTrust panel commentator for RetailWire.com. The key takeaway from the webinar was […]
Trends in Retail and the Personalized Experience
Even though 93 percent of retail decision makers say service personalization is a strategic focus, only one-quarter of consumers feel they receive a consistent, personal experience across channels. In 2016, Engageware surveyed 100 C-level decision makers and more than 5,000 consumers about plans and perceptions around customer experience and personalization in retail. These surveys highlight […]