Consumers Still Like to Shop in Stores—if They Receive a More Personalized Customer Experience
Key Findings from the Engageware State of Retail 2017 Survey Report Consumers said they plan to shop in stores in 2017 as much (70 percent) if not more (14 percent) than they did last year, according to the new Engageware State of Retail 2017 survey report. But that figure is down 8 percentage points from […]
Why Millennial Consumers Want Personalized Service [Infographic]
Millennials, those between the ages of 20 and 35, are fast becoming the most prominent and desirable demographic group for retailers and other businesses. As millennials mature, they are gaining more buying power and entering the stage of their lives where big-ticket items—including home mortgages and financial planning for retirement—are increasingly important to them. This […]
Why Customer Engagement Matters [Infographic]
What is customer engagement and why does it matter? Creating a personalized, repeatable customer experience–every time you engage–is the key to long-term success. This infographic presents insightful statistics on what customers want, what frustrates them (and what happens when they’re not happy), why they buy, and how important customer experience is to generating brand loyalty. […]
Retail Reality Check [Infographic]
With so much information at their fingertips, you’d think shoppers would know exactly what they wanted before stepping foot in a store. But when we surveyed 1,000 consumers, at least half of them go shopping before they’ve made up their minds. That was only the tip of the iceberg. Consumers had a lot to reveal […]