Consumers Still Like to Shop in Stores—if They Receive a More Personalized Customer Experience
Key Findings from the Engageware State of Retail 2017 Survey Report Consumers said they plan to shop in stores in 2017 as much (70 percent) if not more (14 percent) than they did last year, according to the new Engageware State of Retail 2017 survey report. But that figure is down 8 percentage points from […]
More Proof of the Value of Personalization in Banking
The Financial Brand published an interesting article this week titled “5 Major Emerging Trends in Retail Banking.” All of the points—from how consumers share data with their banks to which channels people use for online banking—were interesting. But the one that stood out to me was #4: “People Still Want That Personal Touch.” Since you’re […]