Simulchannel versus Omnichannel in Banking
A recent Banking Exchange article on BankingExchange.com discusses the notion of a “simulchannel” experience in banking. In short, author John Ginovsky describes simulchannel as customers wanting their banks to know them digitally as well as in person. An example would be customers receiving a “welcome” text when they enter the branch. While the author claims this […]
Arizona Federal Credit Union Chooses Engageware to Personalize Customer Service
When the team at Arizona Federal Credit Union wanted to deliver personalized member services and improve in-branch efficiency, they chose Engageware. The Phoenix-based credit union has more than 125,000 members and $1.3 billion in assets. Arizona Federal operates more than a dozen ServUs Center locations throughout the metropolitan Phoenix area. Like any retail financial institution, […]