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In a recent webinar, “Winning with Knowledge: How Financial Institutions are Transforming Employee Experience,” United Heritage Credit Union shared their remarkable journey in reimagining their knowledge management approach. The session featured Lori Roth, Learning and Development Manager at United Heritage Credit Union, alongside Engageware’s Karli St. Ana and Matt Theodoros, who provided insights into the implementation. 

You can watch the complete webinar below to get the full story, including live demonstrations and detailed Q&A.  

Below, we’ve summarized the key highlights from the session. 

About UHCU 

United Heritage Credit Union, serving central and east Texas with 78,000 members and $1.6B in assets, implemented EngageWare’s knowledge management solution to transform their employee experience and improve operational efficiency. Here’s their story. 

The Challenge: Outgrowing Legacy Knowledge Management 

United Heritage faced several critical challenges with their existing knowledge management system: 
  • Information was scattered across Word documents and PDFs on their company intranet 
  • Employees struggled to quickly find accurate, up-to-date information 
  • Updates were difficult to maintain consistently 
  • There was no effective feedback loop for employee contributions 
  • Search times were extremely slow, taking 12-13 seconds to return results 

Strategic Implementation Approach 

Innovative Content Management Model 

United Heritage adopted a “centralized decentralized” model for content ownership. Instead of having a single team manage all policies and procedures, they trained content editors and owners within each department. This approach ensured that subject matter experts maintained their respective content areas while maintaining consistent standards. 

Comprehensive Change Management 

The credit union executed a well-planned change management strategy: 

  • Created a “Smart Cookie Campaign” to generate excitement 
  • Developed an intranet page with FAQs 
  • Distributed promotional materials and stickers 
  • Organized a cookie drop on implementation day 
  • Provided manager huddle guides for team discussions 
  • Launched a scavenger hunt with prizes to encourage system exploration 

Content Transformation 

Working with EngageWare’s content team, United Heritage: 
  • Reviewed and updated approximately 2,500 pieces of content 
  • Consolidated and optimized to around 500 essential items 
  • Reorganized content for improved searchability 
  • Implemented best practices for knowledge management 

Measurable Results and Benefits 

The implementation delivered significant improvements: 
  • Search time reduced from 12-13 seconds to near-instantaneous results 
  • Substantial ROI through employee self-service 
  • Improved employee engagement scores 
  • Enhanced feedback loop for continuous improvement 
  • Better content accuracy and accessibility 

Key Features of the New System 

Engageware’s solution provided several crucial capabilities: 
  • AI-enhanced search functionality for quick, accurate answers 
  • Built-in feedback mechanisms for employee input 
  • Automated content review reminders 
  • Comprehensive reporting and analytics 
  • Integration of generative AI while maintaining source attribution 

Ongoing Maintenance 

The system’s sustainability is ensured through: 
  • Daily employee feedback and suggestions 
  • Automated reminders for content reviews 
  • Monthly knowledge base audits 
  • Clear guidelines for content standards 
  • Efficient triage system for updates and improvements 

Implementation Timeline 

While content gathering took several months due to organizational complexity, the actual implementation with EngageWare took approximately 2.5-3 months from content handover to launch. The intuitive nature of the system and strong support from the EngageWare team helped ensure a smooth transition. 

This transformation showcases how financial institutions can leverage modern knowledge management solutions to enhance employee experience, improve operational efficiency, and ultimately deliver better service to their members. 

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