Marketing

It is easy to blame loan delinquency on the current state of the economy; however, we believe that there are additional factors despite the economy that can be changed to positively affect this struggle. When navigating the complex landscape of loan servicing, it is evident that traditional approaches often fall short, particularly in addressing three […]

Data reveals banking customers turn to digital at higher rates one year post COVID outbreak  It didn’t take long for people to surmise that COVID would “forever change the way we [insert adjective of choice].” Live, work, dress, exercise, socialize, etc. Within weeks (if not days) of the stay-at-home mandate in mid-March 2020, countless headlines […]

2020 will be remembered for a lot of reasons (most we will want to forget), but for banking it will be remembered as the year that banking truly went digital. An increased dependency on digital banking saw a significant increase in reliance on digital self-service solutions like chatbots and live chat. In a recent webinar, […]

A bank or credit union’s website is one of its greatest assets. For most people their first interaction with a bank or credit union is going to their website to learn more about them or their product offerings. This is why it’s important to ensure you have a good website design and are constantly looking […]

With so many predictions and trends swirling around, we’ve picked the top 4 banking trends we think are most important for banks and credit unions to pay attention to – and act on – in 2020. Note – They don’t involve blockchain or FinTechs, but rather key, yet manageable tweaks you can make to improve […]

It's always a good idea to create a user experience on your website that is rich with interactivity but also provides visual and contextual continuity for the visitor. Many Engageware Professional and Workgroup edition users are interested in allowing customers to click-to-schedule with them but would love to have the booking process take place without leading the visitor away from their company website.

At Engageware, our appointment scheduling solution features the tools that help businesses and professionals manage their busy schedules of appointments and meetings more easily and effectively. Also known as appointment booking software, companies use our scheduling tools to easily automate various tasks, automatically schedule confirmed meetings, and increase show rates by sending calendar invites and […]

Mobile Appointment Scheduling Interactive Calendars That Work Seamlessly Across Devices Engageware’s online appointment scheduling app provides a positive, personalized user experience to your customers while allowing your employees to focus on value add efforts for your business. Engageware’s Intelligent Appointment Scheduling connects prospects and customers with the right employee on your team by linking your […]

You’ve done the research and know your customers are savvier than ever, want personalized attention, and are raising their hand and asking to meet with real people instead of having conversations with chatbots or waiting days to weeks for a response from your contact forms. This is where the addition of a “Schedule-a-Demo” feature on […]

This blog is part of a short series called “The Events and Classes Diaries”, where we recount our own experiential marketing journeys to highlight the power of classes and branded events in creating an exceptional customer experience. On Fridays, my kids have swim team practice at the Needham YMCA on Great Plain Avenue. In theory, it’s great […]

This blog is part of a short series called “The Events and Classes Diaries”, where we recount our own experiential marketing journeys to highlight the power of classes and branded events in creating an exceptional customer experience. At Engageware, we work with some of the most innovative brands in the world. And we’re proud of […]

This blog is part of a short series called “The Events and Classes Diaries”, where we recount our own experiential marketing journeys to highlight the power of classes and branded events in creating an exceptional customer experience. On a recent drizzly morning, I pulled out my chewed-up leather hiking boots to get primed for autumn […]

The change? A shift in focus, from buying products to building relationships. The way people buy has changed. Today’s consumers want customization, not generalization. The challenge? Matching the convenience of the on-demand economy, where consumers have instant access to infinite options, while providing the personalized connections and experience that brick and mortar locations offer. The solution? […]

Scheduling inbound appointments through Facebook has never been easier. Connect with your followers and allow them to engage with you any time – day or night and book confirmed appointments from your Businesses Facebook page. To get this working, here’s what you’ll need. An Active Facebook page with administrative access An Engageware Account (Sign up […]

When Bank of Oak Ridge implemented a self-service solution with 24/7 access across their digital channels, they had no idea how impactful it would be. The bank quickly saw their daily call volume decrease by more than 20 percent, while the account maintenance backlog dropped more than 66 percent. Customer satisfaction sky rocketed, and employees […]

Banks and credit unions, like so many other businesses today, need to implement digital strategies that will help them succeed in an increasingly competitive marketplace. Search engine optimization (SEO) is one of the most important components of such a strategy. But to get SEO right you need to implement several tactics and ensure you are […]

When it comes to sales software and CRM platforms, Salesforce is the undisputed leader. That’s why organizations and sales managers look to the Salesforce AppExchange when they need tools to help their sales teams increase their productivity and performance. The only problem is the AppExchange is growing larger every day, and executives and sales managers don’t have […]

Millennials, those between the ages of 20 and 35, are fast becoming the most prominent and desirable demographic group for retailers and other businesses. As millennials mature, they are gaining more buying power and entering the stage of their lives where big-ticket items—including home mortgages and financial planning for retirement—are increasingly important to them. This […]

What is customer engagement and why does it matter? Creating a personalized, repeatable customer experience–every time you engage–is the key to long-term success. This infographic presents insightful statistics on what customers want, what frustrates them (and what happens when they’re not happy), why they buy, and how important customer experience is to generating brand loyalty. […]

Marketing has never been more important for banks and credit unions and they will have to get creative if they want to bring in new customers in 2022. Today, the competition is greater than ever as they are competing for consumers with the major banks and the many rapidly growing FinTechs. That’s why we compiled […]

Banks that hope to compete in today’s market must put the consumer first. In the current market, that means focusing on digital channels. As more and more consumers prefer to bank online, via a tablet, desktop or mobile phone, banks must find a way to offer the best digital experience possible. Often, one of the […]

With so much information at their fingertips, you’d think shoppers would know exactly what they wanted before stepping foot in a store. But when we surveyed 1,000 consumers, at least half of them go shopping before they’ve made up their minds.  That was only the tip of the iceberg.  Consumers had a lot to reveal […]

Are you a Engageware user or looking to start using an Online Appointment Scheduling Solution? Then let everyone know you’re available to book a time with them. Whether you’re prospecting from Twitter, Facebook, or your website, by adding the “Click-To-Schedule” Twibbon to your Facebook and Twitter avatar, you’ll be letting your prospects and followers know […]