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Without the ability to properly and effectively manage customer complaints, banks and credit unions put customer retention at risk, a direct factor in bottom line profitability. Furthermore, bank complaints and credit union complaints are closely watched by regulators meaning that more complaints means more scrutiny from regulatory agencies. So, while customer complaints are not a […]

Banks that hope to compete in today’s market must put the consumer first. In the current market, that means focusing on digital channels. As more and more consumers prefer to bank online, via a tablet, desktop or mobile phone, banks must find a way to offer the best digital experience possible. Often, one of the […]

Last week I attended the Intersect Retail conference in NYC which featured intimate discussions on hot button topics affecting digital marketing and e-commerce executives in the apparel and accessories space. The overwhelming theme this year was dependent on the online vs. in-store shopping experience, and the retail panelists continually placed a renewed value on the physical store. […]

Engageware recently conducted a survey of 1,052 consumers, asking in-depth questions regarding their perceptions and behaviors around customer experience and banking. Engageware also surveyed 100 senior-level bank executives about their plans around customer experience, products and services, and branch transformation. The following are some highlights from both surveys: Banks still have opportunities to provide a […]

The retail industry is at an inflection point. The consumer’s path to purchase has dramatically changed over the past decade. Once linear, shopping has transitioned to a more convoluted process that looks more like a kindergartner playing connect the dots. In response, retailers are vigorously pursuing the development of a seamless and successful omni-channel retail strategy. […]

Today’s consumer has less money, patience, and time. However, that same consumer is more demanding, empowered, and intelligent. This fundamental shift in the consumer’s identity has changed the game and how it’s ultimately won. Before Askjeeves, Google, Wikipedia, or the internet in general, how did we settle those heated debates with friends or family over pointless trivia, like how […]

Engageware recently conducted a survey of 1,029 consumers which asked in-depth questions regarding their perceptions and habits around retail shopping. The survey reveals that various demographics have different shopping habits. For example, Millennials have different shopping habits than Baby Boomers or Gen Xers. The infographic below reveals why retailers must keep different demographics in mind in terms […]

As today’s consumers are more demanding than ever, financial service organizations must provide a superior customer experience across the whole customer journey — from an initial digital touchpoint, to the in-branch experience. Logix Federal Credit Union has recently found success in increasing business volume in its branches throughout the Los Angeles market by delivering a seamless and more integrated online/offline customer […]

Everyone has had that experience in a retail store when you feel like you know more than the person trying to sell you something. Customer experience isn’t a game you can play by chance. Guaranteeing a knowledgeable associate is available when your customer needs help is the best way to create an amazing customer experience […]

A recent article by AdAge points out that the hottest big retailer among Millennials is Walmart. The article cites Walmart’s focus on online and mobile search to be the driver for its partnership with popular Millennial brands, such as Tommee Tippee baby bottles. Walmart’s smart approach to search aligns with Engageware’s consumer retail survey results, which are discussed […]

Since the Internet first became mainstream, I have heard stories about the “death of traditional retail.” Analysts and industry pundits have long predicted how traditional brick-and-mortar retailers would ‘go the way of dinosaur’ in favor of their online counterparts. A recent Engageware research report, The State of Retail, suggests that these opinions are far from […]

Boston Globe business journalist, Scott Kirsner, recently reiterated that businesses that provide 24/7 online and mobile scheduling do better than businesses that do not, citing mobile phones and cloud-based software as the igniters. Kirsner revisits this point in his recent Boston Globe article “Will services finally move into the Internet age?” In the article, Kirsner writes […]