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Yesterday Engageware released data from our survey on the state of the B2C buying experience, and respondents made it overwhelmingly clear that B2B brands should consider appointment scheduling to deliver the personalized buying experiences preferred by today’s consumers. The Engageware-sponsored survey, “What Buyers Want: The State of the B2C Buyer Experience,” complements our recent data […]

Today, Engageware announced the results of our research on the state of the B2B buying experience, with data revealing deep dissatisfaction by B2B buyers over seller companies’ customer engagement strategies. Most notably among their concerns, B2B buyers cite a failure by B2B sellers to facilitate live interactions with knowledgeable employees regarding potential purchases. Indeed, “What […]

The Keynote at last week’s Microsoft Inspire 2018 conference featured Microsoft’s Ron Markezich, Corporate Vice President of Office 365 Marketing, who told partners that “we have parity between Skype for Business Online and Microsoft Teams.” This has been a key factor in Microsoft’s Intelligent Communications strategy, according to Ben, and a key milestone for existing […]

Social media messaging apps like Facebook Messenger and WhatsApp have become a normal engagement channel for consumers to engage with businesses and we’re now seeing that spill into B2B Sales. Just like consumers, businesses looking to purchase technology and services from other businesses expect fast and knowledgeable service. But what do you do after hours? […]

Whether or not you think Amazon Prime Day was worth the hype, the entire retail industry was ready for it to kick-off on Monday at 3:00 pm. Prime Day is now cemented in the pantheon of shopping holidays – right up there with Cyber Monday and other leading e-commerce events. In true Amazon fashion, the […]

There’s a big difference between omnichannel and multi-channel approaches to retail in 2018. While the multi-channel paradigm requires retailers to leverage many different channels for communicating with customers and driving sales, a successful omnichannel strategy comes to life when retailers can effectively integrate the channels they use to reach their customers, creating a continuous interaction […]

As a small business owner, we understand that to succeed, your team with a dream needs to be able to convert sweat equity and elbow grease into results. One of the biggest challenges small business owners face is how to do all that needs to be done when there are never enough hours in the […]

The long-anticipated General Data Protection Regulation (GDPR) went into effect on May 25, and European privacy groups are wasting no time leveling its enforcement provisions against the likes of Google, Facebook, and Instagram. Complaints against these tech giants could carry fines of up to $9.3 billion in total, so it’s important to get any last […]

Salesforce recently released its annual “State of Sales” report, and it contains some amazing insights based on responses from more than 2,900 global sales people, managers and leaders. The report is a must-read for anyone involved in the sales profession as it clearly demonstrates where businesses are focused in terms of technology trends and best […]

For businesses that operate within the service industry or provide any form of customer service or self-service to customers, continuous improvement of service delivery is required to stay competitive. That’s why so many companies use customer satisfaction surveys to collect feedback about the service they provide – if you’re not capturing feedback from your customers, […]

Scheduling inbound appointments through Facebook has never been easier. Connect with your followers and allow them to engage with you any time – day or night and book confirmed appointments from your Businesses Facebook page. To get this working, here’s what you’ll need. An Active Facebook page with administrative access An Engageware Account (Sign up […]

Google Duplex not only represents the tech giant’s newest capability – it turns the page on how customers and businesses will interact going forward. Artificial intelligence (AI) has officially gone to the next level, and the relevant use case is directed towards a task that’s seminally indispensable to both businesses and consumers: appointment scheduling. In […]