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New Research Exposes What Really Matters to Customers When Choosing In-Store vs. Online Shopping
Consumers continue to favor in-store shopping at locations where they can have conversations with knowledgeable employees and interact with physical products. The findings, according to the 2019 Future Stores Consumer Report, comes even as online shopping hits record revenues. While that seems like contradictory information, a deeper dive into consumer preferences show that shoppers of […]
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