Experiential Retail: Lessons for Creating New Levels of In-Store Engagement
Brick-and-mortar retail, we’re happy to say, is far from dead. Indeed, in-store shopping remains a mainstay, with 87 percent of US retail customers still buying in the store, according to Forrester Research. The nature of that in‑store shopping experience, however, is changing dramatically. Today’s brands are competing more on customer experience than any other element […]
10 Keys to a Winning Customer Experience Strategy for Banks
Rising interest rates and digital alternatives to traditional banking have American banks facing unprecedented competition for market share. One Accenture study estimated that digital alternatives could capture up to one-third of traditional banking revenue by 2020! Executives at the nation’s leading banks understand that delivering an excellent customer experience provides a significant edge when it […]
Get connected – and stay connected – to your prospects and customers
We’re excited to kick-off a new video series called, “Un-Missed Connections” where we’ll discuss best practices, worst practices, and some of the creative techniques marketing and sales pros are using to get connected — and stay connected — to their prospects and customers. So watch this space and plan to join the conversation – Un-Missed […]
Engageware+Assist–the Perfect Partnership
Since the day Robert Stephens founded Geek Squad in 1993, he has been thinking about selling time. Robert formed Geek Squad with $200, a bicycle, and a vision. In 2002, Geek Squad entered into joint operation with Best Buy and opened “precincts” in all of Best Buy’s U.S. and Canadian stores. Robert left Best Buy […]
Home Run from Salesforce World Tour Boston
Any Red Sox fan knows that the home-opener in Fenway Park is always a big event on the calendar! This year, the Red Sox game served as a great backdrop to the Salesforce Boston World Tour. With that in mind, let’s take a review of the recent Boston World Tour through a baseball lens. First […]
Intelligent Appointment Scheduling: AI’s new role in optimizing customer engagement
Today, we’ve launched our new whitepaper: “Intelligent Appointment Scheduling: What Is It and How Does Artificial Intelligence Power It?” Our aim is simply to show how artificial intelligence (AI) is changing the way customer-facing teams work by helping them engage potential buyers at the optimal moment of interest. This comes just as the first wave […]
Superheroes Aren’t the Only Ones Who Use Shields
Chances are that if you’re an existing Salesforce customer, you or your company’s Security or IT professionals have reviewed their data security and IT policies and found them to be effective. As the fastest growing cloud CRM solution, Salesforce hasn’t gotten to where they are now by ignoring important questions related to data security and […]
National Bank of Canada: Making customer service the key to successful in-person banking
It’s no longer necessary to visit a branch for many banking services, yet in-person banking isn’t going away. Instead, it’s becoming more important and more specialized and, as a result, the customer service experience a branch provides is increasingly vital to a bank’s success. This reality is supported by Engageware’s own recent study about the […]
IBM: Riding the AI Wave to Engage Its Customers
IBM has pioneered many areas of technology, and artificial intelligence (AI) is no exception. Indeed, Big Blue’s Watson AI platform was launched as the first wave of enterprise AI technology and, for many businesses, represents an introduction to the power of cognitive computing, AI and machine learning. Given IBM’s first mover advantage, it’s no surprise […]
Credit Unions Prove Bigger Isn’t Always Better for Personalizing Customer Engagement
Credit unions continue to win over consumers by positioning themselves as community-oriented institutions that provide a wide range of financial services. This success stems from credit unions’ early recognition of today’s on-demand consumers’ heightened expectations and their insistence on a better customer engagement paradigm. Through personalized services and a member-owned financial model, credit unions create […]
NRF 2018: Retailers Must Use AI for Intelligent Customer Engagement
Among the many cool technologies and solutions we saw at NRF 2018 Retail’s Big Show & EXPO, one over-arching theme stood out: artificial intelligence (AI) can help retailers achieve their ultimate goal of intelligent customer engagement. This is true no matter what the interaction – mobile, online, or IRL (“in real life”). All the buzz […]
Vital Rules for Selling Anything to Anyone, Anywhere in 2018
Now that the new year is finally here, Engageware is ready to help salespeople hone their skills and be even more successful in 2018. In that spirit, here are the next pair of tips from my best-selling book The Pocket Guide for Sales Survival. The book features “161 Vital Rules for Selling Anything to Anyone, […]