Customer engagement: The key to loyalty, trust, and retention

The acceleration of digital banking provides endless opportunities to empower customers with self-service banking. It has also illuminated the challenges of trying to match the digital experience with the in-person experience that banking customers have come to expect.

In this webinar, Engageware and BAI have a conversation about the key differences between customer experience and customer engagement and how a customer engagement focus builds and grows relationships that translates to loyalty, trust, and retention. Key takeaways:

• Discover the importance of customer engagement in delivering consistent experiences across all channels
• Learn how a focus on customer engagement improves operational efficiency while also improving quality of service
• See examples of how banks and credit unions are leveraging customer engagement strategies to bridge the digital and human-assisted experience