Retailers are beginning the reopening process, but the landscape has changed dramatically in a few months. Consumers are uncertain about how they want to interact with brands, and a patchwork of guidelines across states impacts how and when national retailers can open their doors regionally. Engageware created the Retail Experience Package to help address these challenges.
The Retail Experience Package lets consumers choose how and when they visit a brick-and-mortar location. The quick-to-implement solution makes it easy for retailers to offer virtual and in-store appointments, as well as multi-channel fulfillment options including BOPIS and curbside pickup.
Retail Experience Package Provides a Clear Path for Reopening
As part of the new normal, brands need to manage a lot of moving parts, including safety, convenience, and a seamless end-to-end buying experience to meet consumers’ evolving needs. Intelligent appointment scheduling created specifically for retailers allows safe social distancing for customers and staff, promoting trust, and ultimately helping drive sales.
How does the Retail Experience Package help retailers reopen successfully while protecting customers and staff? The scheduling platform, which can be implemented in just days, allows brick and mortar retailers to immediately offer customers virtual or in-person appointments at the time they choose. Providing appointment scheduling also reduces shopper confusion about how each retailer is welcoming customers. Promoting appointment options across all marketing channels, from the website and social to email links and in-store signage, makes the call to action clear for current customers and curious browsers.
Appointment Scheduling that Fits Retailer Needs Today and Tomorrow
The Engageware Retail Experience package gives all retailers a wide array of choices about how to implement appointments right now and provides flexibility to expand offerings or change appointment types as local guidelines, customer demands, or store operations change. Appointment scheduling makes it easy to control flow while managing customer expectations, too. Scheduling can be created to match customers with the best-suited resources, helping simplify staff planning. In addition, appointment capacity can be limited, ensuring adherence to social distancing best practices.
The Retail Experience Package is available in three versions to suit retailers of any size:
- Virtual Only for phone and web-based appointments
- Limited Store Access for both virtual and in-store meetings, as well as curbside or BOPIS fulfillment appointments
- Full Enterprise deployment with options that include customizations for named resources and personal calendar connectivity, single sign-on, in-store queue management, and more
Join the family of retailers who rely on Engageware to foster great customer experiences while boosting customer loyalty and sales. Some of our largest retail clients, such as David’s Bridal were able to pivot their engagement strategy quickly.
David’s Bridal, the nation’s leading bridal and special occasion retailer, went virtual and made their more than 3,000 stylists from around the country accessible to customers through one-on-one appointments. Stylists work with clients to virtually guide, inspire, and personalize their wedding vision through the entire shopping journey, from engagement to bachelorette party to wedding day and beyond.
Just hours after launching, David’s Bridal completely booked several days’ worth of appointments. In the first complete week of making appointments available, the retailer booked nearly 1,000 appointments across regions where they operate.
All Engageware retailers use appointment scheduling to:
Drive Higher Transactional Spend and Increased Wallet Share. Engageware clients report pre-booked appointments drive 3X more in spend per visit vs. walk-in customers.
Optimize Allocation of In-Store Resources and Staff. Offering pre-scheduled appointments lets managers quickly match employee availability and physical space limitations with customer demand.
Pivot Quickly as Local Health and Regulatory Conditions Change. Engageware helps retailers quickly implement a solution that meets their needs today, and grow as conditions and customer needs shift, with support for unlimited store locations.