$5B credit union turns Google Search into a revenue-generating appointment channel
Case Study
$5B credit union turns Google Search into a revenue-generating appointment channel
For a regional credit union competing in a dense financial services market, the moment a prospect searches Google is the moment they are most ready to act. See how one credit union captured that demand with zero incremental marketing spend.
See what’s inside:
- 97% of Reserve with Google appointments drove revenue, outperforming the industry benchmark by 2 percentage points
- Reserve with Google generated up to 14% of all digital appointment traffic at peak utilization
- No competing financial institution in the local market offered real-time appointment scheduling directly from Google Search or Maps
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