Engageware Appoints Software Veteran Nina Vellayan as Chief Executive Officer

Premier customer engagement SaaS provider taps top technology executive with track record of success to lead company’s continued growth

TEWKSBURY, Mass., Dec. 14, 2022 – Engageware, the industry-leading provider of customer engagement software for financial institutions, today announced that it has appointed Nina Vellayan as Chief Executive Officer (CEO). Vellayan brings more than 25 years of experience and a proven track record of success in leading software and technology businesses. As CEO, Vellayan’s visionary approach and effective leadership style will further propel Engageware’s ability to scale to meet market demand as the company reports record annual recurring revenue and profitability.  

Engageware provides industry-leading SaaS technology and expert know-how to help organizations better engage their customers. Trusted by more than 500 financial institutions, wealth managers and retail organizations, the company’s customer self-service, appointment scheduling and employee knowledge management solutions deliver a quality customer experience across virtual and physical channels. Engageware is a portfolio company of private equity firm Clearhaven Partners. 

“We are thrilled to welcome Nina as CEO of Engageware,” said Michelle Noon, Chair of the Board and Co-Founder and Managing Partner at Clearhaven Partners. “Nina is joining at a pivotal point in the company’s growth trajectory and her passion, experience and commitment to excellence are critically important to Engageware’s continued success. Nina’s infectious energy and drive will have an immediate positive impact to motivate our talented teams along the journey. Her experience scaling SaaS organizations efficiently aligns well with our corporate objectives. As Engageware enters a new phase of growth and development, Nina’s leadership will play a tremendous role in building upon the company’s leadership position in customer engagement software to position the company for success well into the future.” 

“I am honored to be joining Engageware and to lead the company through its next phase of growth. Engageware’s foundational strengths as the leader in customer engagement software for financial services, coupled with the Company’s scale and profitability, provide a firm foundation for our next-level objectives to deliver customer-driven product innovation and growth,” said Nina Vellayan, CEO, Engageware. “We maintain a commitment to our leadership position as a trusted provider to financial services businesses and are keen to expand upon our success delivering to customers in specialty retail, healthcare and higher education – industries that require proven enterprise solutions and digital engagement technology to support their own expansion and reduce costs.” 

Prior to joining Engageware, Nina held multiple senior-level executive positions within financial, payments and software technology organizations. Nina’s previous leadership roles include CEO, Xeeva; CEO of FrontStream Payments; COO of Official Payments (Nasdaq: OPAY); and divisional President at Sallie Mae (Nasdaq: SLM). 

Engageware, formerly known as TimeTrade Systems, has been a pioneer in customer engagement solutions for more than 20 years. Engageware’s leading appointment scheduling and knowledge management solutions are leveraged by more than 500 organizations to help improve employee productivity and efficiency, enable a modern digital customer experience and drive customer growth. Engageware recently released ENGAGE 2023, its annual research report on Customer Engagement in Banking Trends, which highlights that financial institutions that deliver meaningful customer engagement to their customers will retain those customers longer. When it comes to driving customer engagement in 2023, 43% of banks and credit unions surveyed say that digital is their organization’s top priority. In addition, Engageware’s customers have experienced, on average, 71% higher loan growth than their industry peers (based on Q2 2022 data). 

About Engageware 
Engageware provides industry-leading technology and expert know-how to help organizations better engage their customers. Having surpassed scheduling more than one billion online appointments, and trusted by more than 500 organizations, Engageware’s self-service, appointment scheduling, and knowledge management SaaS solutions – combined and integrated with those of our market-leading partners – make it easy for customers to answer their questions quickly, connect to the right resources when scheduled expertise is needed, and get a consistent, efficient experience when help from a representative is required. Organizations that use our customer engagement solutions deliver quality customer experiences no matter the channel — enabling faster growth with greater efficiency.  Follow us on LinkedIn and Twitter. 

About Clearhaven Partners
Clearhaven Partners is a Boston-based private equity firm focused exclusively on software and technology investments. Clearhaven was founded by an investor-operator team to partner with growing, differentiated companies with at least $20 million in recurring revenue. Clearhaven brings a collective 50+ years of software investing and operating experience to its portfolio companies through its partnership approach and its value creation playbook to help companies scale profitably.