With so much information at their fingertips, you’d think shoppers would know exactly what they wanted before stepping foot in a store. But when we surveyed 1,000 consumers, at least half of them go shopping before they’ve made up their minds. That was only the tip of the iceberg. Consumers had a lot to reveal about their retail experiences and here’s what they revealed – the good, the bad and the ugly – and what it means for retailers today.
