The Unfulfilled Promise of the On-Demand Economy
The “on-demand” revolution has reached retail in full force, prompting brands across the industry to “Uberize” their services to give consumers what they want, when they want it. But the actions of several leading brands tell us that focusing on the digital experience alone, isn’t enough—the really smart retailers also are looking to revolutionize the […]
Personalization In Retail: A Reality Check
Though personalization has been a buzzword for many years, the need for it in retail is more crucial than ever in a world where consumers are inundated with the “digitization” of everything. How do you we know this? Because consumers say so, and there is a stark contrast between the level of personalization that retailers […]